If Facebook is the owner of the platform and has given you all that volume of business practically free, you can remove it at any time and in a totally lawful manner. And if a large part of your business depends on the social network, as soon as it modifies its algorithms (which modifies them) or changes its conditions (which change them), your business can literally go to hell. These are some examples of sectors that have been lined up during Facebook … and now they are fighting to avoid bankruptcy.

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