In order to measure personality, the model of the big five has been used, known as the CANOE model (OCEAN), for the acronym in English of the five factors considered. To simplify it is usually grouped in two: Alpha (CAN), which represents sociability and emotional stability, and Beta (EO), which represents personal growth and emotional plasticity. Two studies have been carried out. One with 5,587 inhabitants of 59 Chinese cities through a personality questionnaire; the other, with data of 1,660,638 inhabitants of the United States.

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