Rivalizing with the cavalcade of the Magi and the rise of the Extremaduran cava, another phenomenon that is a candidate for a Christmas tradition in Madrid breaks in: the ‘representatives’ of shops in the center of the capital that each year sell 15% less than the previous one. Despite the constant increase of pedestrians, because of the mobility decisions of the City of Manuela Carmena. Last year the reality that Florencio Delgado hid, which since the 90s has appeared in the media as the voice of the merchants in the area, was uncovered.

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