The Estonian documentary ‘Kullaketrajad’ explains the functioning of the Soviet advertising industry and its great creator, Peedu Ojamaa, who won an award at the Cannes advertising festival. All industries were required to spend 1% of their advertising budget and the advertising agency that directed, the most important, was also required by law not to earn money, so that advertisements were made of objects without glamor, such as tapas. toilet, with Hollywood budgets

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