Since last Thursday the residents of Villagarcía de Arosa (low estuaries, Pontevedra) come across an advertising poster with the following legend: “The best of Colombia comes through here.” Anyone who bothers to read the fine print will be relieved that “the best of Colombia” does not refer to the favorite stimulant of Silvia and Simón, but to the “other” great export product of the American country: coffee, naturally.

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